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Clients and campaigns

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Then you will be able to create your first campaign by clicking on “Create a campaign”.

  1. Enter a name for the campaign.

    Fill in all the goals of the campaign.
    You can have multiple parent goals, multiple child goals, and multiple sibling goals. A sample parent goal is to sell a product, a child goal would a be specific subsequent step of your sell process (user registration –> payment –> order completed).
  2. Set up Landing pages. A landing is the page that the user will land on. It can be the home page or any page specifically designed to focus the user’s attention and provide them a call to action. To set them up enter a name identifying the page you will direct the user to, its URL, and a description. You can add as many landings as you like.
  3. Set up the Ads. Select the name of the ad, the type of ad, and a description. You can track single ads, or single formats with variations in the text. Or you can track a group of ads as one entity if you aren’t interested in monitoring the each individual version.
  4. Set up advertising channels. These may be the names of sites hosting your ads or email lists being sent out. Each is given a name and description.
  5. Set up your routing rules. Here you map the connections from channels, to ads, to landing pages. Some channels will display multiple ads which route to different landing pages. Some ads will appear on multiple channels, and so on. You can set up as many permutations as you need.
  6. Review your campaign and click finish. You can edit any of the steps prior to exiting the wizard. Further edits can be made through the dashboard once the campaign is set up.

Deploy Campaign

Once the campaign is created there are multiple options when implementing and tracking the campaign

  1. Embed tracking codes for each goal in their respective goal pages. This is the page the user arrives at directly after a goal has been completed. For example, a thank you page. If you’re collecting conversions then select the Mark goals with external IDs option. This will include [ExternalID] in the code snippet which needs to be updated programmatically with an external ID for the user at the time of goal completion. Typically it would be populated with a unique identifier such as a user ID or username.
  2. Select the type of tracking you’d like. The options are Redirect Tracking, Referrer tracking with custom parameter, and Fixed tracking.

    • Redirect tracking provides you custom Replo.com URLs that will redirect to your landing pages. You configure your ads to target them. Replo will track the request and then redirect back to the intended landing page
    • Referrer tracking (with custom parameter). This option allows you to redirect to a page on your site and tracks it with a parameter in the URL. If you would like to change the parameter name you can. This will only effect how the URL is appears. This can be anything, such as reploRoutingID. Once selected  all the ads will have target URLs set up for them, with the custom paramenter and associated value. For example: http://myLandingPage.com/?MyCustomParameter=123. The value of the custom parameter is set up by Replo and tells it which routing rule was followed to arrive on the landing page. To complete the landing pages have a tracking code that needs to eb embedded in them.
    • Fixed tracking. This option is useful if every routing rule goes to a different landing page. Thus, there is no need to track specific channels or ads since there is only one route to each landing page. For this case all you do is embed tracking codes in the respective landings. The benefit is that the target URLs that the user sees are clean and don’t have any extra parameters on them.
  3. setup your ads (or give instructions to any channel) to point  to the correct url